Last Updated: July 11, 2025

At Shine Style, we are committed to protecting your privacy and ensuring that your personal information is handled with care. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, www.shinestyle.com, engage with our content, or interact with us through email, social media, or other channels. As a lifestyle and fashion platform dedicated to empowering our community, we strive to be transparent about our data practices and comply with applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.

This Privacy Policy is designed to meet the standards set by Mediavine through Grow, ensuring that Shine Style remains a trusted destination for fashion, beauty, and lifestyle inspiration. By using our website, you agree to the terms outlined in this policy. If you have any questions or concerns about our privacy practices, please contact us at privacy@shinestyle.com.

1. Information We Collect

We collect information to provide you with a personalized and engaging experience on Shine Style. The types of information we collect fall into the following categories:

1.1 Personal Information

Personal information is data that can be used to identify you as an individual. We may collect the following personal information when you voluntarily provide it:

  • Contact Information: Your name, email address, and other contact details when you subscribe to our newsletter, fill out our contact form, or reach out to us via email or social media.
  • Account Information: If you create an account on our website, we may collect your username, password, and other account-related details.
  • User-Generated Content: Comments, reviews, or stories you submit through our website or social media platforms, including photos or other media shared with #ShineStyle.
  • Collaboration Inquiries: Information provided when you contact us for partnerships, sponsorships, or guest contributions, such as your name, business details, and portfolio.

1.2 Non-Personal Information

We also collect non-personal information that does not directly identify you. This includes:

  • Usage Data: Information about how you interact with our website, such as pages visited, time spent on the site, and links clicked. This data is collected through cookies, web beacons, and similar technologies.
  • Device Information: Details about the device you use to access Shine Style, including IP address, browser type, operating system, and device identifiers.
  • Analytics Data: Aggregated data about website traffic, user behavior, and demographics, collected through tools like Google Analytics and Mediavine’s analytics partners.
  • Social Media Data: Information collected when you engage with our social media accounts (e.g., Instagram, Pinterest, X), such as likes, shares, or comments.

1.3 Information from Third Parties

We may receive information about you from third-party sources, such as:

  • Advertising Partners: Data from Mediavine or other advertising networks to deliver personalized ads based on your interests.
  • Social Media Platforms: Information shared when you interact with Shine Style on platforms like Instagram or X, such as your profile details or engagement metrics.
  • Analytics Providers: Data from tools like Google Analytics to help us understand how our audience uses our website.

2. How We Collect Information

We collect information through the following methods:

  • Directly from You: When you subscribe to our newsletter, submit a contact form, leave a comment, or send us an email.
  • Automatically: Through cookies, web beacons, and other tracking technologies when you visit our website or engage with our ads.
  • From Third Parties: Through partnerships with Mediavine, social media platforms, or analytics providers.

You can control how your information is collected by adjusting your browser settings, opting out of cookies, or unsubscribing from our newsletter. See Section 7 for more details on your choices.

3. How We Use Your Information

We use the information we collect to enhance your experience with Shine Style and to operate our website effectively. Specifically, we use your information for the following purposes:

  • Content Delivery: To provide you with personalized fashion, beauty, and lifestyle content, including articles, guides, and recommendations.
  • Communication: To respond to your inquiries, send newsletters, or notify you about updates, promotions, or new content.
  • Advertising: To deliver targeted advertisements through Mediavine and other partners, ensuring the ads you see are relevant to your interests.
  • Analytics: To analyze website performance, user behavior, and traffic patterns to improve our content and user experience.
  • Community Engagement: To feature user-generated content, such as reader stories or #ShineStyle posts, with your consent.
  • Partnerships: To process collaboration inquiries, manage affiliate programs, and coordinate sponsored content.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes, such as responding to subpoenas or protecting our rights.

We do not sell your personal information to third parties. However, we may share non-personal, aggregated data with partners like Mediavine to support advertising and analytics.

4. How We Share Your Information

We may share your information in the following circumstances:

  • With Service Providers: We work with third-party service providers to host our website, manage email campaigns, process payments, or analyze data. These providers include Mediavine, Google Analytics, and email marketing platforms. They are contractually obligated to protect your information and use it only for the services they provide.
  • With Advertising Partners: As part of our Mediavine partnership, we share non-personal data (e.g., IP addresses, browsing behavior) to deliver targeted ads. Mediavine’s privacy practices comply with industry standards, and you can learn more at mediavine.com/privacy-policy.
  • With Social Media Platforms: When you engage with us on social media, your interactions may be shared publicly (e.g., if we feature your #ShineStyle post with your consent).
  • For Legal Purposes: We may disclose your information to comply with legal obligations, enforce our Terms of Use, or protect the rights, safety, or property of Shine Style, our users, or others.
  • In Business Transfers: If Shine Style is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new entity, with notice to you and in compliance with applicable laws.

5. Cookies and Tracking Technologies

Shine Style uses cookies, web beacons, and similar technologies to enhance your browsing experience and support our advertising efforts. Cookies are small text files stored on your device that help us track usage, personalize content, and deliver ads.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to function, such as maintaining your session or enabling secure logins.
  • Performance Cookies: Collect data on how you use our site, helping us improve performance and user experience.
  • Advertising Cookies: Used by Mediavine and other partners to deliver relevant ads based on your interests.
  • Analytics Cookies: Track website traffic and user behavior through tools like Google Analytics.

You can manage cookies through your browser settings or opt out of targeted advertising via Mediavine’s opt-out tool (mediavine.com/privacy-policy). Note that disabling cookies may affect your experience on our website.

6. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal information under laws like GDPR or CCPA. These rights include:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request corrections to inaccurate or incomplete information.
  • Deletion: Request the deletion of your personal information, subject to legal obligations.
  • Restriction: Request that we limit the processing of your information in certain circumstances.
  • Data Portability: Request a copy of your information in a structured, machine-readable format.
  • Opt-Out: Opt out of the sale or sharing of your personal information (note: Shine Style does not sell personal information, but we share non-personal data for advertising purposes).

To exercise these rights, email us at privacy@shinestyle.com with your request. We will respond within the timeframes required by law (typically 30 days for GDPR or 45 days for CCPA). We may ask for verification of your identity to process your request.

California Residents (CCPA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, or share.
  • Opt out of the “sale” of your personal information (e.g., sharing with advertising partners).
  • Request deletion of your personal information.
  • Not be discriminated against for exercising your CCPA rights.

Contact us at privacy@shinestyle.com to submit a CCPA request.

European Residents (GDPR)

If you are in the European Economic Area, you have the right to:

  • Access, rectify, or erase your personal data.
  • Restrict or object to processing.
  • Lodge a complaint with a supervisory authority.

We process your data based on legitimate interests (e.g., providing content, improving our website) or your consent (e.g., newsletter subscriptions). You can withdraw consent at any time by emailing privacy@shinestyle.com.

7. Your Choices

You have several options to control how your information is used:

  • Newsletter: Unsubscribe from our newsletter by clicking the “Unsubscribe” link in any email or emailing newsletter@shinestyle.com.
  • Cookies: Adjust your browser settings to block cookies or use Mediavine’s opt-out tool for advertising cookies.
  • Do Not Track: Our website responds to Do Not Track signals, but some third-party services may not.
  • Social Media: Manage your privacy settings on social media platforms to control what information you share with us.

8. Data Security

We take the security of your information seriously and implement reasonable measures to protect it, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach, we will notify affected users and authorities as required by law.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. For example:

  • Newsletter subscriber data is retained until you unsubscribe.
  • Usage data is retained for analytics purposes, typically for up to 26 months.
  • Collaboration inquiries are retained for up to one year unless a partnership is established.

When data is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

Shine Style operates globally, and your information may be transferred to and processed in countries outside your own, including the United States. We ensure that such transfers comply with applicable privacy laws, using safeguards like Standard Contractual Clauses for GDPR compliance.

11. Third-Party Links

Our website may contain links to third-party sites, such as affiliate partners or social media platforms. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before sharing personal information.

12. Children’s Privacy

Shine Style is not intended for children under 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at privacy@shinestyle.com, and we will take steps to delete it.

13. Mediavine and Grow Compliance

As part of our application to join Mediavine through Grow, we are committed to maintaining a privacy policy that aligns with Mediavine’s standards for transparency, user trust, and data protection. Our partnership with Mediavine enables us to deliver relevant ads while prioritizing your privacy. For more information on Mediavine’s data practices, visit mediavine.com/privacy-policy.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting a notice on our website or emailing you. The “Last Updated” date at the top of this policy indicates when it was last revised.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

We aim to respond to all inquiries within 48-72 hours. For privacy rights requests, we will process your request in accordance with applicable laws.

16. Our Commitment to You

At Shine Style, your trust is our priority. We are dedicated to protecting your privacy while delivering the fashion, beauty, and lifestyle content you love. By being transparent about our data practices and giving you control over your information, we aim to build a strong, engaged community that aligns with our mission and Mediavine’s standards.

Thank you for choosing Shine Style as your source for style inspiration. We’re excited to have you as part of our community, and we’re here to answer any questions you may have about your privacy.